dad's on facebook. let's bolt.
iStrategy Labs just released some analysis of audience demographics from Facebook's Social Ads platform.
There's an amazing increase of 513.7% of the 55+ users. The bad news? 16.5% less high school students and 21.7% less college users.
If you review census data, there's a drop in population of high school students this year and next year - could this be the net effect? Or, if Facebook has become all about celebrating your past - perhaps kids don't have enough past to make it worthwhile?
Whatever - in the meantime, realize that most marketers of 55+ products and services AREN'T doing anything valuable in Facebook. Opportunity is knocking.
Thanks Ben Kunz!
Labels: facebook, social media, trends, youthmarketing
posted by darryl ohrt @ 7:23 AM
1 comments
1 Comments:
-
At 12:19 AM,
Libby said... - This made me thing of my favorite comment I heard about MySpace: "It's like Detroit: only the pedophiles and garage bands are left."
<< Home
