Coke Coke Coke Coke Coke is it
David Kaplan over at PaidContent predicts online video will soon be surrounded by advertising clutter. It seems the giant networks who fund all that entertainment are worried that online dimes won't match television dollars, so are squeezing in more spots.
Now we could get all deep on you and explain how this will set off a vicious cycle of diminishing response rates and inflated inventory, driving down CPMs as marketers bail and consumers flit away to other media, doing to web video hubs what the internet did to newspapers, cascading the tragedy of the commons into an Andersonian free price singularity, thus destroying the ad industry ... but hey, we're guests here and this is the Brandflakes blog.
So. Dude. Will this screw up the layout?
Labels: adindustry, television, video
posted by Ben Kunz @ 7:44 AM
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