Friday, July 10, 2009
are you ready for the swedish military?

This site for the Swedish Armed Forces feels very much like a well produced console game. Incredible set design, beautiful Flash work and a series of puzzles that somehow confirm whether or not you're Armed Forces ready.

Clearly, I am not ready for the Swedish Armed Forces. Several failed puzzles and ultimately too short of an attention span to complete the test. You'll certainly do better. Thanks, Devon!

Labels: gaming, military, youthmarketing

posted by darryl ohrt @ 7:12 AM   2 comments

2 Comments:

At 8:10 PM,  Åsk Dabitch said...

You've gotta check out the ads that go with it, when they come on TV here I snap out of zombie-mode ad try to decipher them/solve the puzzle right quick. I've managed to solve exactly one the first time I saw it. Turns out, I'm not army material. Meh! (bonus shot of me in army gear)

Oh, the print ads in buses/subways are pretty cool as well, they ask you to count all females over age X, all people over age Y and all children on the bus, then everyone weaing blue.. etc.. it gets tricky after a while.

http://adland.tv/content/swedish-army-recruitment-campaign-tests-your-abilities-tv-print-and-web  

At 8:15 PM,  Åsk Dabitch said...

This is the one I got right. Will you? :) Maybe it's an art director thing. hehe.

http://adland.tv/commercials/swedish-armed-forces-försvarsmakten-dot-2009-15-sweden  

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