what's a browser?



Google asks 50 random pedestrians in New York City what a browser is. No surprise - only 8% actually got the answer right.

Ironically, many people thought that Google was a browser. And they weren't talking about Chrome.

This reminds me of the time I heard a client ask a co-worker "do I have the Google on my computer?" Remember this, the next time you're trying to explain Twitter to your boss.

3 comments:

Anonymous said...

This has no point. Good job Google.

Gavin Heaton said...

A couple of years ago I was surprised to see that the main search keyword driving traffic to my website was my actual web address. Then I realised that's the way people use the web. They start with the Google homepage and type the address they want into Google search. Heaven forbid if you asked people what a location bar is.

darryl ohrt said...

I had a similar experience with a client a couple of years ago. We had just launched a site for him, and I was on the phone telling him it was live.

Client: It's not loading for me.
Me: Are you sure? Can you refresh?
(repeat several times.)

Lots of back and forth, troubleshooting, double-checking all browsers, and I finally got to the bottom of it:

He was typing the url for the site that just launched minutes ago into the Google search field. :)

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites