what your brand could learn from a hotel
The new ACE Hotel in NYC is like a textbook of brand awesomeness. NOTCOT has a really delicious pictorial that illustrates how ACE really, really, really understands the brand experience.
It's like they designed everything, and then walked through the entire place and examined every object, thinking "how could this be a part of the brand experience?"
If you are even remotely associated with anything branding, you have to check this out.
You could do the same with your brand. Have you really evaluated each and every single little thing that your client's see? Touch? Experience? How could they be more true to your brand?
(And yes, I would totally borrow one of those coat hangers.)
Labels: branding, design, hospitality, newyork, travel, typography
posted by darryl ohrt @ 7:57 AM
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