Broadcasting and Cable has a nice overview of the new brand launch for SyFy, The SciFi channel makeover.
The majority of their efforts will center in NYC, (SyFy City?) and include year-long free WyFy at Union Square and Times Square, an interactive Imagination Park at Rockefeller Center and a presenting sponsorship of the Museum of Modern Art's Tim Burton retrospective in November.
They had me at free wyfy. From Steve Lettieri.
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