Wow. Leah Betancourt, the Digital Community Manager at the Star Tribune in Minneapolis has a smart post for your friends in the newspaper business. The cool thing is that you can replace the word "newsroom" with your company's name, and the reasoning mostly holds true.
How Social Media is Radically Changing the Newsroom talks about the necessity of social media tools in the news business, how journalists need to integrate it into their lives, and the responsibilities that come along with its use.
“Just like the telephone didn’t replace the face-to-face meeting over coffee, and e-mail didn’t replace the telephone, social media doesn’t replace other forms of connecting with people. It adds to them,” says Serra Media CEO Mark Briggs.
There's a bunch of great advice here that you can most certainly pass to your friends in the corporate bubble, too.
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