how to get your friends to carry your car for you
There's a new cute spot for BP that shows a bunch of people lifting and carrying a dude's car around - illustrating that BP fuel Takes You Further.
If you thought that the people in the spot are really strong, or forgot that spots cost a lot of money to make and require massive crews or CG effects to pull stuff like this off, well then you should watch the clip above.
The making of Takes You Further, reveals the tricks behind the floating car, and shares scenes from the shoot. It's always fun to see footage from shoots, and more brands/agencies should share this with the interwebs.
Labels: adindustry, ads, automotive
posted by darryl ohrt @ 7:19 AM
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