cancer sticks are the new hot

Ummmm....cigarettes are potentially dangerous. New legislation further constrains cig makers on their package designs. What's a poor tobacco marketer to do?

DJ Stout, a partner at Pentagram suggests they embrace the danger:

“Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them....Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.”

From RyanSwigert


Anjali said...

how about don't make the cigarettes at all?!!! if they're going this far, they should go the distance. lol.

Danny Brown said...

What's next? Beer may get you drunk and into sexual shenanigans you'll regret in the morning? Burgers make you fat? The Jonas Brothers make you sonically challenged?

Oy vey - advertisers, huh? ;-)

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites