cancer sticks are the new hot
Ummmm....cigarettes are potentially dangerous. New legislation further constrains cig makers on their package designs. What's a poor tobacco marketer to do?
DJ Stout, a partner at Pentagram suggests they embrace the danger:
“Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them....Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.”
From RyanSwigert
Labels: design, marketing, package design
posted by darryl ohrt @ 8:03 AM
2 comments
2 Comments:
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Oy vey - advertisers, huh? ;-)