when good logos get messy

Speaking of plane graphics...

Logo Design Love has put together a fantastic collage featuring all of the Virgin brands.

While the hand-written Virgin mark remains intact with each subsidiary, what they've added to it varies wildly. And when put together, feels pretty messy and inconsistent.

Yet Virgin doesn't come across as a sloppy, disheveled brand. As Logo Design Love says, "your logo is not your brand."

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites