what works on facebook

Appdata charts the most successful applications on Facebook.

News from the Herd has some interesting observations. First and foremost - the lack of any branded applications at the top of the leaderboard. Likely because most of the branded apps are intrusive, brand-in-your-face type applications that aren't providing real value to their users.

Herd suggests three routes to the creation of a successful application:

1. Produce addictive but simple to use games that don’t force ad messaging down users throats
2. Give them a way to organise their lives, and/ or:
3. Provide them with mildly competitive ‘social comparison’ tools vs their friends.

Here's what's cool: the rules haven't entirely changed. Things that provide value will always succeed over things that don't. What can your brand do to provide value to its fans, users and Facebook friends?

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