social media gets sweet

Chocolate. Racing cars. And 12 Seconds video. Three things that you wouldn't normally expect to see together. Here's a cool example of a promotion that partners two brands together with a theme that works for both properties.

The promotion asks "What can you do in 12 seconds?" and is the perfect way to illustrate the power of the 12 Seconds video blogging tool, and the speed of the M&M's racing team. Mmmmm. Candy.

1 comment:

Cory O'Brien said...

I'm surprised more companies haven't jumped on the video bandwagon. It's a great/easy way to give your customers a face, and it creates a lot of dynamic content that adds life to the campaign.

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