in a puma world, you only need to wear underwear

For the new Puma Lift ads, agency Droga5 put models in nothing but Puma shoes and their underwear - and then projected the apparel and background scenes onto them. Pretty cool effects.

You can see before and after shots at Homotography - but only if you won't get fired for visiting a site with nearly naked men and lots of...homotagraphy.

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