300 tons of advertising

This "bus" was created and parked outside of Sweden's biggest airport, as a part of a campaign titled 50 cars = 1 bus. The installation reminds drivers that they're being carbon pigs, and that things would be so much nicer if they just rode a Flygbussarna bus to the airport.

Apparently the stunt was so successful that it caused traffic jams at the airport. A campaign site helped complete the story. Some cool shots of the build and links to the media coverage are featured on CR Blog.

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