science is awesome

Scientists rock. Not because they're curing disease, or eliminating pollution and bad things from our lives - but because they've invented a car that can change color with the weather.

For real. MINI is introducing a model at the Singapore car show that changes color. It will auto morph into a more reflective color on hot days (to reflect the heat) or darker colors on colder days (to attract the sun.)

I want one with a remote control, that I can change from an internet browser. Please??? From David Armano.

1 comment:

Kyle said...

Finally — an excuse to bust out my old hypercolor t-shirts. Color shifting MINI + color shifting t-shirt = hypermininerd.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites