pop up stores made easy

Here's a cool new concept in real estate.

Pop up stores and events have been huge in major markets around the world, for some time now. Usually, the agency needs to find empty space and negotiate a short term takeover, and things can get complicated and difficult.

In NYC, that's now a breeze thanks to OpenHouse. They've taken a space that's a clean slate on Mulberry Street and made it available to producers of PopUp events. Just schedule it, dress it, and make it happen. Smart.