is your church shamtastic?

It's always awesome to see religion stepping outside of the comfort zone to reach people.

Successful marketers know that you have to speak to your audience. Fathers, Priests, Pastors, Rabbis and other religious leaders who speak in front of crowds know this. Yet the majority of religious marketing fails to connect (or even) understand their audience. But not in New York.

Where's my Jetpack points to a shamtastic parody ad promoting confession for the Easter holiday. When was the last time you saw an ad for confession? And who better as a spokesperson then a parodied alleged hooker using/hitting icon?