how to give better facebook

Mashable is celebrating Facebook Week with a series of Facebookish posts. (How did we not hear about Facebook week?? Are there parties? Will there be cake??)

Yesterday's 5 Tips for Optimizing Your Brand’s Facebook Presence is a gem. If you're too lazy to click through, here's the top level tips:

1. Create the perfect profile picture
2. Optimize your website’s Share Preview
3. Display different content for Fans and non-Fans
4. Create your own vanity URL
5. Define a publishing schedule for your content

All awesome advice.

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