robots and celebrities coming together for goodness

One of the many awesome things that we learned about at SXSW this year was the Social Media SmackDown. (We'll be reporting about even more cool things over the next few days as we finish decompressing/detoxing)

This was launched at the Mashable party during SXSW, with loads of robot fun. Some of our friends from the west coast were pretty deeply involved in putting this together.

This promotion pits celebrity teams together in a contest to raise money for non-profits. We like the idea - because it brings together real celebrities with pretend celebrities (social media experts) for the greater good. We also like that it promotes the charity more aggressively than it does the brands involved - which gives the event more authenticity from a non-profit perspective.

Oh, and anything with a robot theme always rocks. Always.

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