the right way to protect your brand

Pass this onto your PR firm, to your Brand Manager, to your legal team. Caleb Kramer writes about how awesomely Burger King handled the brand jacking of their brand on Twitter. While a company like Snickers does just the opposite and fails. Yummy.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites