the right way to protect your brand

Pass this onto your PR firm, to your Brand Manager, to your legal team. Caleb Kramer writes about how awesomely Burger King handled the brand jacking of their brand on Twitter. While a company like Snickers does just the opposite and fails. Yummy.
Labels: branding, social media, trends, yummyfood
posted by darryl ohrt @ 7:03 AM
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