putting empty storefronts to work

Carnival Cruise lines has produced virtual aquariums using vacant storefronts in a handful of cities across the U.S.

The windows are interactive - if you move your arms around in the air and make fish faces with your lips, people on the street will point and laugh at you. But it will all be worthwhile because the animated fish will dance, or sing, or entertain you in some way.


Anonymous said...

This looks awesome! Blank storefronts are usually so dull, so it's great to see someone spice them up a bit with a clever interactive ad.

Anonymous said...

What's the creative cost of this kind of thing?

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