how p&g rocks through tough times

BrandGymBlog points out how P&G is planning to rock the house during the depressacession. For those too lazy to click through, here's the hot three tips:

1. Cut costs, not corners.
2. Follow the money.
3. Steal share of voice to help steal share

Of course you'll have no idea what those bullets mean without reading the BrandGymBlog. So now you have to click through. Go ahead. We'll be right here. (Oh, and aren't the toilet paper bears cute??)