facebook driving more traffic than google

Advertising Age has an interesting piece on how Facebook is starting to drive more traffic than Google, for some sites.

Facebook already gets a little more than a third of Google's unique visitors in the U.S. (50 million vs. 149 million in January, per ComScore says AdAge)

How is this happening? Why do two gossip sites show up on the list of places that Facebook is driving better than Google? Because people aren't searching. They're finding.

This isn't about advertising or SEO. It's about relationships. Facebook is indeed the place people go to hang out and catch up with their friends. And their friends are sharing items of mutual interest. Like funny posts on gossip blogs.

So - how do you get some of this Facebook juice to your site? Create content (not a bunch of banner ads) that people want to share.

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