brand new cereal in super old boxes

General Mills has released retro versions of some of their best selling cereals. They're for sale in Target and other retailers, and clearly going after an older demographic who will spend money on nostalgia.

We assume that the cereal is fresh, and not just some stuff that that they found locked in an old General Mills warehouse for decades.

Security guard #1: What are they going to do with all of this 40 year old product?
Security guard #2: I'll bet Bob in Marketing would have a field day with this.

From Coudal.

1 comment:

Anonymous said...

Maybe they're appealing to the "it's a recession so I want to eat food that looks like it was made in the 30's" market!

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