billboards that snow on command
To promote the fact that it's snowing in Tryvann Winter Park ski resort, they placed billboards in Norway that snow.
Someone at the resort sends a text message when the storm hits, and the billboards begin snowing. So people at the bus station know there's snow, even though it might be all warm and melty where they're at.
From Andrew Cherwenka, via Twitter.
posted by darryl ohrt @ 7:38 AM
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