valentines of death: now available at macys
Many NYC residents are already familiar with ghost bikes. The installations memorialize bikers who have lost their lives to the streets of New York, and are seen throughout the city.
Apparently, the person responsible for designing the Valentine display at Macys flagship store was clueless to the memorials. So their "My Funny Valentine" displays look sick and embarrassing. Unless of course, your customers enjoy laughing at dead cyclists.
A hard lesson in why creative teams need to have market familiarity, and a keen understanding of pop culture.
Labels: marketing, newyork, outdoor, pointofpurchase, pop culture, retail
posted by darryl ohrt @ 8:03 AM
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What is even more shocking, though, was the Macy's representative's response. What a monumental mistake for the retailer.
But I agree with Garret, even if it was unintended, that’s not the point, it’s still out there. Have a clue, respect that, and change it.