research: people have actually clicked on banner ads
It's true. The Internet Advertising Bureau has done studies. And they've concluded that if you want people to click on your ad, you're better off being visible later in the afternoon or evening.
All of the details are neatly summarized on News from the Herd.
(Photo has absolutely nothing to do with anything, but makes Matt, Renato, Bill and Ryan look really cool.)
Labels: adindustry, ads, strategy
posted by darryl ohrt @ 7:44 AM
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