google knows you're at the beach

Google just launched Latitude, their new tool that tracks your and your friends locations. Keep track of your husband, your kids or your neighbors. Or follow them around while never leaving your desk.

It works from most mobile devices or your desktop, and has loads of possibilities for marketing promotions, location based promotions or treasure hunts.


Anonymous said...

Location aware services are definitely going to be an interesting shift in the way that we think about privacy and networking. A recent article in Wired definitely opened my eyes to the potential uses, as well as the potential dangers:

Anonymous said...

This is great. I was worried creepy big brother products wouldn't make the jump fast enough to this new digital world. What's next? Google's watching you poop!

Anonymous said...

@Greg - Twitter’s got that covered.

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