when i was a kid, gi joes were dolls

OK, maybe they were action figures. But they weren't anything as kick ass as these posters for the new GI Joe Rise of the Cobra video game.

This is a total badass re-branding of GI Joe. Smart move, to capitalize on the brand recognition yet updated to today's gaming universe. Oh - and bonus - they've included badass female GI Joe's, too!

The Boy Scouts of America should hire the agency that did these, and rebrand themselves as adventure dudes.

1 comment:

Anonymous said...

Dude, these posters are for the GI Joe movie that is coming out this summer and not for a video game. Hasbro is trying to repeat the success of the Transformers movie with another toy/cartoon/movie franchise crossover.

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