what to do when they show up with pitchforks and torches

Muhammad Saleem writes a post on Mashable about how to survive a social media revolt. Great advice for any marketing/brand/social media person living today. If you're too lazy to click through, here's the five major points:

1. Communicate Even If You Have Nothing to Say
2. Be Forthright
3. Make It Clear That You’re Listening
4. Acknowledge Your Mistakes
5. Promise to Learn and Improve - Then Deliver

When you take a look at these suggestions, they may make you realize that this is a cool PR philosophy to live by in any situation - not just a social media disaster.

From Cory Obrien, via Twitter.

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