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If your boss just cut your marketing budget because we're in a recession/depression/end-of-all-times, slap him in the face with this sweet presentation from The Economist.
There's a handful of slides toward the middle that trash online spending inappropriately (this is to sell print advertising, after all), but the rest is spot on great thinking.
Labels: adindustry, branding, economy, marketing, publishing, trends
posted by darryl ohrt @ 7:35 AM
1 comments
1 Comments:
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At 10:41 AM,
Anonymous said... - The presentation lost its creditability around the greyed-out Google slide.
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