How many times have you been producing new content for your site, your sales collateral, or your parole hearing and you just needed a handful of testimonials saying how great you/your company/your brand are?
Instead of having the copywriter craft something just perfect (and fake) that your client then gives you permission to use - why not throw a testimonial party?
Duct Tape Marketing points to an outstanding idea for gathering compliments about your brand. A Testimonial Gathering Party. This is a grand idea for so many small to mid-size businesses.
Clients spread across the world? No problem. Throw the party at your next industry conference. What a great excuse to get everyone together, get them all drunk, and to agree on the best thing to ever exist in the entire world: you.
(photo from the Plaid tour - at a stop in Silicon Valley, where we bought a bunch of tech/social media geeks some tasty beer)
2 comments:
Darryl - I represent the fact that you are implying I said get them drunk!
Haha! But of course...isn't everything better when you add beer?
Post a Comment