the changing face of free
Stop and Shop has launched an interesting promotion. They're giving away FREE antibiotic prescriptions.
What a fantastic way to do a great thing. This will certainly drive traffic to the store - but it's also making a statement in the neighborhood: we care.
People lost interest in balloons, pens, poorly-designed baseball hats and other FREE crapola years ago. Offering something of value to customers who are sick is a refreshing approach.
If you were just prescribed meds and got them for free, wouldn't you remember the brand that made that possible? What could you do for free that has actual value?
Labels: branding, healthcare, marketing, retail
posted by darryl ohrt @ 8:00 AM
1 comments
1 Comments:
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At 8:29 AM,
Garret Ohm said... - I agree. The only problem is that this trend QUICKLY caught on and now tons of local stores are offering this deal. I just saw a commercial locally for Giant Food where they're doing the same thing. I guess competition is good for the consumer, eh?
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