can't afford billboard space? not a problem.



Arby's put thought balloons on other brands' billboards. Isn't everyone thinking about a good roast beef sandwich?

4 comments:

John said...

Thats creative, I wonder how much they had to pay.

Sara said...

Definitely smart and creative. Too bad it won't improve the taste or quality of their icky food.

Andy Jukes said...

The best part about this for me is that Dagmar used to work in this market and was widely regarded as an airhead.

Cory O'Brien said...

Definitely creative, but as soon as the wind picks up, that little balloon is going to be flying all over the place. I do like the idea of billboard hijacking though. Reminds me a lot of the billboard towers in India: http://www.designersmind.com/creative-showcase/creative-airline-advertisements/

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