Monday, January 05, 2009
can't afford billboard space? not a problem.

Arby's put thought balloons on other brands' billboards. Isn't everyone thinking about a good roast beef sandwich?

Labels: ads, outdoor, yummyfood

posted by darryl ohrt @ 8:02 AM   4 comments

4 Comments:

At 8:52 AM,  John said...

Thats creative, I wonder how much they had to pay.  

At 7:09 PM,  Sara said...

Definitely smart and creative. Too bad it won't improve the taste or quality of their icky food.  

At 11:00 PM,  Andy Jukes said...

The best part about this for me is that Dagmar used to work in this market and was widely regarded as an airhead.  

At 12:04 PM,  Cory O'Brien said...

Definitely creative, but as soon as the wind picks up, that little balloon is going to be flying all over the place. I do like the idea of billboard hijacking though. Reminds me a lot of the billboard towers in India: http://www.designersmind.com/creative-showcase/creative-airline-advertisements/  

Post a Comment

<< Home

---