can't afford billboard space? not a problem.

Arby's put thought balloons on other brands' billboards. Isn't everyone thinking about a good roast beef sandwich?

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At 8:52 AM, Anonymous John said...
Thats creative, I wonder how much they had to pay.  
At 7:09 PM, Blogger Sara said...
Definitely smart and creative. Too bad it won't improve the taste or quality of their icky food.  
At 11:00 PM, Blogger Andy Jukes said...
The best part about this for me is that Dagmar used to work in this market and was widely regarded as an airhead.  
At 12:04 PM, Anonymous Cory O'Brien said...
Definitely creative, but as soon as the wind picks up, that little balloon is going to be flying all over the place. I do like the idea of billboard hijacking though. Reminds me a lot of the billboard towers in India:  

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