can't afford billboard space? not a problem.
Arby's put thought balloons on other brands' billboards. Isn't everyone thinking about a good roast beef sandwich?
posted by darryl ohrt @ 8:02 AM
4 comments
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At 8:52 AM,
John said... - Thats creative, I wonder how much they had to pay.
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At 7:09 PM,
Sara said... - Definitely smart and creative. Too bad it won't improve the taste or quality of their icky food.
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At 11:00 PM,
Andy Jukes said...
- The best part about this for me is that Dagmar used to work in this market and was widely regarded as an airhead.
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At 12:04 PM,
Cory O'Brien said...
- Definitely creative, but as soon as the wind picks up, that little balloon is going to be flying all over the place. I do like the idea of billboard hijacking though. Reminds me a lot of the billboard towers in India: http://www.designersmind.com/creative-showcase/creative-airline-advertisements/
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