Thats creative, I wonder how much they had to pay.
Definitely smart and creative. Too bad it won't improve the taste or quality of their icky food.
The best part about this for me is that Dagmar used to work in this market and was widely regarded as an airhead.
Definitely creative, but as soon as the wind picks up, that little balloon is going to be flying all over the place. I do like the idea of billboard hijacking though. Reminds me a lot of the billboard towers in India: http://www.designersmind.com/creative-showcase/creative-airline-advertisements/
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