women run for man in axe

At a recent women only road race (?) Axe pulled a pretty awesome stunt. They had a dude with an Axe t-shirt spray himself with the magic Axe sauce, and started running just ahead of the pack.

(Coworker David claims it doesn't work. He's tried Axe several times, and the girls in the office still think he's gross.)


Giuli said...

Dave is going to need some more serious help than just Axe.

Very serious.

Anonymous said...

I think that's a really good idea. Fits to their brand and creates a lot of attention.

And tell David he should try showering before he sprays it on next time.

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