one very lonely calorie

Ever wonder what a calorie looks like? Now you'll know. Here's a series of ads for PepsiMax that feature the plump little blue creatures.

Each of the pieces stars "one very, very, very lonely calorie" in an aggressive mission to end his life. Nice illustration. And killing calories is always awesome, too.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites