microsoft: our fashion is cooler than our operating system
As a part of the new Crispin, Porter & Bogusky campaign for Microsoft, they're producing apparel. T-shirts. Like old school, looks-like-vintage designs. The line is called "Softwear by Microsoft" and hits select stores on December 15.
It's possible that some snarky Microsoft non-lovers might sport these, in true ironic style. And then the brand becomes just .05% cooler to those that see it. Proof that changing brand perception is a long haul, and that you need to do more than ads.
I like:
+ That Crispin is thinking beyond the obvious brand campaigns.
I'm confused:
+ T-shirts? Will it make your computer actually work, or easier to use?
Labels: adindustry, branding, fashion, microsoft
posted by darryl ohrt @ 7:00 AM
1 comments
1 Comments:
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pooor poor microsoft. and pc users. jk. jk. i have parallels.