microsoft: our fashion is cooler than our operating system

As a part of the new Crispin, Porter & Bogusky campaign for Microsoft, they're producing apparel. T-shirts. Like old school, looks-like-vintage designs. The line is called "Softwear by Microsoft" and hits select stores on December 15.

It's possible that some snarky Microsoft non-lovers might sport these, in true ironic style. And then the brand becomes just .05% cooler to those that see it. Proof that changing brand perception is a long haul, and that you need to do more than ads.

I like:
+ That Crispin is thinking beyond the obvious brand campaigns.

I'm confused:
+ T-shirts? Will it make your computer actually work, or easier to use?