making positive change with positive shopping

Carrotmob is a new group that's organizing consumers to shop strategically. They're organizing flash shopping mobs to spend their money at a retailer who agrees to spend a percentage of the day's sales on energy improvements to their business.

You can watch a video about the concept on CarrotMob's site. They started in San Francisco, and now have chapters in Kansas City, Bristol England and New York. What started as an experiment is delivering long lines of passionate customers to retail, while making effective energy change neighborhood by neighborhood.

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