Sometimes it's not about bringing more customers to the table. Sometimes it's about getting those customers to actually spend money. That's what CoffeeCompany, Holland's largest chain of coffee joints learned. They had free wifi to attract patrons - which it did - but they just hung out all day, mooched wifi and didn't spend money on coffee.
So CoffeeCompany started reminding patrons why they were there and what they could be buying, using the wifi network names. Smart.
5 comments:
I love it! Also check out a campaign where Sixt auto rental branded up free wi-fi spots at Hamburg Airport:
http://bit.ly/hqwW
This idea is SO right. Reminds me of companies that work hard to try to collect email addresses by buying lists or running promotions ... and then forget to ask you when you call in to order.
From now on I'm selling at EVERY touchpoint. And if you want media planning, please call me NOW at 203 797 9500.
This idea is really cool. I agree this is what it is.
I am sure this will be really cool. I wonder what this is all about.
I'd love to see if it affected sales. Any numbers?
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