brandflakesforbreakfast: how to turn wifi entry screens into cash

Friday, December 12, 2008
how to turn wifi entry screens into cash

Sometimes it's not about bringing more customers to the table. Sometimes it's about getting those customers to actually spend money. That's what CoffeeCompany, Holland's largest chain of coffee joints learned. They had free wifi to attract patrons - which it did - but they just hung out all day, mooched wifi and didn't spend money on coffee.

So CoffeeCompany started reminding patrons why they were there and what they could be buying, using the wifi network names. Smart.

Labels: beverage, outdoor, retail, yummyfood

posted by darryl ohrt @ 7:30 AM 5 comments

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5 Comments:

At 9:54 AM, dirkthecow said...: I love it! Also check out a campaign where Sixt auto rental branded up free wi-fi spots at Hamburg Airport:

http://bit.ly/hqwW
At 10:29 AM, Ben Kunz said...: This idea is SO right. Reminds me of companies that work hard to try to collect email addresses by buying lists or running promotions ... and then forget to ask you when you call in to order.

From now on I'm selling at EVERY touchpoint. And if you want media planning, please call me NOW at 203 797 9500.
At 4:25 PM, neuhausen said...: This idea is really cool. I agree this is what it is.
At 4:25 PM, neuhausen said...: I am sure this will be really cool. I wonder what this is all about.
At 1:09 PM, Jim F Munro said...: I'd love to see if it affected sales. Any numbers?