how to defend your marketing budget

Marketing Sherpa has a helpful piece on how to defend your marketing budget. All really great advice for marketing geeks who may be fighting a good fight in 2009.

Geez, that image makes this post even more depressing. Let's just pretend that he's removing glitter from his hair. Glitter that the employees threw in the air at the company parade. The parade that the company produced in his honor, to celebrate the massive success of his new social media campaign. Better, right?

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