cool material, begging for an outdoor concept



There's an amazingly magic new material called Scotchlite 680 that looks black in the daylight, but reflects white in car headlights. Sure, it's awesome for safety...but what about outdoor stunts and promotional opportunities?

How about...Roadvertising - messages in the middle of roads (certainly illegal, but c'mon)...or...cover a building and then put on a flashlight show to music...or...the most awesome reflective promotional vehicles...so many ideas...

1 comment:

Giuli said...

The beagles have raincoats made out of this stuff for walking at night.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites