cool material, begging for an outdoor concept

There's an amazingly magic new material called Scotchlite 680 that looks black in the daylight, but reflects white in car headlights. Sure, it's awesome for safety...but what about outdoor stunts and promotional opportunities?

How about...Roadvertising - messages in the middle of roads (certainly illegal, but c'mon)...or...cover a building and then put on a flashlight show to music...or...the most awesome reflective promotional many ideas...

1 comment:

Giuli said...

The beagles have raincoats made out of this stuff for walking at night.

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