you need a really good beard

Looking for an excuse not to shave this morning? Have the desire for a hairy chin strap but need a good reason? Today's your lucky day. Thanks to 10 Very Good Reasons Why You Should Grow a Giant Beard.

And this isn't just a public service for all of bearded mankind. Nope. It's an entertaining way to promote the best free dating site on the web, Mingle2.

Here's an excellent example of reaching out to a demographic, raising awareness, and not spending a kabillion and a half dollars on ad placement. (Shave your heart out, eHarmony.) From AdRants.