You're probably thinking that you die just a little inside, every time you're forced to watch the Toyota "Saved by Zero" ad. You're not alone. There's online protests, Facebook groups and plenty of fuel fired to take the annoying ad off the air.
Here's the thing: Jingles are a valid, and often extremely effective, method of advertising. But they only work for top-of-mind sort of products and if the jingle actually gets you to remember some kind of relevant information.
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Here's the thing: Jingles are a valid, and often extremely effective, method of advertising. But they only work for top-of-mind sort of products and if the jingle actually gets you to remember some kind of relevant information.
SBZ has clearly failed here, but don't forget the many others that have succeeded.
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