put away the butcher knife
You know the drill. Buy a new product. Something like a memory card, that's about 1.5 inches square. And it's sent to you in a plastic security box that's about three feet wide, requiring the use of a kitchen butcher knife, a screwdriver and a reciprocating saw to open. (Or maybe that's just my house.)
Anyway, Amazon has solved the problem, with Frustration-Free packaging. Not only does it open without an OJ knife - they've completely eliminated all excess packaging. And it's recyclable. Reason to love Amazon just a little more today. From RMI Today.
Labels: green, package design, retail
posted by darryl ohrt @ 8:26 AM
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