people don't like peyton manning
I don't follow many team sports, but apparently there's some famous guy Peyton Manning. And some people want to kick his ass. MasterCard says "let's give this poor lad a wheelbarrow of money, and see if he can act in a commercial."
The result is cute - but I enjoy the behind the scenes footage even more. It's always a blast to watch a shoot. Even if it has to do with sports.
They've also created a fun campaign site, to accompany the effort - where you can send a personal message to your friends from the Peyton dude.
Labels: adindustry, ads, sports marketing
posted by darryl ohrt @ 7:43 AM
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