mobile gets awesome in capetown

Good mobile promotions are hard to find. Most suck, don't get adoption, and don't provide real value for the participants. But Cow Africa has done something awesome.

Cow created Mobikasi - the first ever geo-tagged documentary. It's a 25 minute documentary - but realizing that no human on earth has a 25 minute attention span anymore - they've made the film available in 25 individual downloads.

And here's where it gets good. Each minute of the documentary is based on a different topic relevant to the youth in Soweto, and it's geo-tagged to the location where it was shot. They feature cool stuff like the street fashion crew Smarteez, pictured above. So kids can experience the production, and then go check out the area where it was shot. Genius.

(And how do I start my own street fashion crew?? Anyone want to join?)

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