for people who really like starbucks
If you haven't visited a Starbucks in the last couple of weeks, then maybe you didn't know that they now have a gold card. Not just a rewards cards that gets you a free cup after you purchase a kabillion of cups - but actual benefits. Like 10% off most purchases, a free cup of coffee on your birthday, and 2 hours of FREE WIFI every day.
This is a great idea. Charge a $25 annual expense to your super fans (adding an entirely new revenue stream), and then give them some benefits to make them feel special at every visit. And give them things like wifi that work as incentive to visit more frequently.
What can you do for your super users?
posted by darryl ohrt @ 7:30 AM
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