video your vote

In a meeting with another agency yesterday, we were lol'ing about how every brand wants a promotion that asks users to upload video of themselves. And how these promotions have become so ubiquitous that many are invisible.

So it's cool to see PBS ask their viewers to video tape the election...not just because you distrust that your vote would be counted - not just because the system is all screwed up in your town, making it difficult for people to vote - but because PBS is a brand that you believe in, and you want to help them cover the process.

They ask you to participate because of your love of the brand.

"We live in an era where everybody on earth is asking you to submit a video...if you're going to share your thoughts with anybody, this is the place."

From the ever fabulous, Moda di Magno Blog for Stylish Living.