not breastfeeding? need advice? ask a carpenter.
Ty Pennington, a shouting carpenter, is now the spokesperson for the next best thing to breast milk: Similac. Does that seem odd to anyone else?
Sure, mom's love hot carpenters just like guys love hot Axe girls. But products like beer and Axe attempt to persuade guys that their products will get them hotties. The hotties are a perceived benefit of the product. (Coworker Dave wears Axe, and he's surrounded by hotties all the time. It definitely works.)
Pretty sure that fake breast milk won't do the same for your neighborhood hot carpenter. And Similac isn't even making that claim. They're positioning the shouting carpenter as someone you can trust. Because before you pour any liquid down the gullet of your offspring, who would you turn to for advice? Your mom? Your doctor? Another mom? Nope. A shouting carpenter.
Labels: adindustry, ads, beverage, branding
posted by darryl ohrt @ 7:34 AM
4 comments
4 Comments:
-
At 11:00 AM,
Anonymous said... - About a month ago I found one of these ads in a people magazine. I brought it to my creative director and said WTF? This is absurd. I completely agree with your assessment. However, he thought it was smart, which makes me wonder about what he's got going on upstairs. Thanks for verifying my beliefs. I'm not crazy.
-
At 11:00 AM,
Anonymous said...
- About a month ago I found one of these ads in a people magazine. I brought it to my creative director and said WTF? This is absurd. I completely agree with your assessment. However, he thought it was smart, which makes me wonder about what he's got going on upstairs. Thanks for verifying my beliefs. I'm not crazy.
-
At 11:00 AM,
Anonymous said...
- About a month ago I found one of these ads in a people magazine. I brought it to my creative director and said WTF? This is absurd. I completely agree with your assessment. However, he thought it was smart, which makes me wonder about what he's got going on upstairs. Thanks for verifying my beliefs. I'm not crazy.
-
At 11:00 AM,
Anonymous said...
- About a month ago I found one of these ads in a people magazine. I brought it to my creative director and said WTF? This is absurd. I completely agree with your assessment. However, he thought it was smart, which makes me wonder about what he's got going on upstairs. Thanks for verifying my beliefs. I'm not crazy.
<< Home
